Suston Magazine article: NextGen Ingredient Brands for a Regenerative Economy
Suston Magazine is a magazine dedicated to sustainable outdoor news. In November of 2023, they published a new issue featuring our Managing Director Tomas Vucurevic, presenting our Generational model of Ingredient Branding. Read the full article here or continue reading the summary below.
Responding to the growing regenerative economy, our ingredient brand model evolves with the introduction of the third generation. The initial focus on performance enhancement in the first generation shifted to sustainability and purpose in the second. Now, the third generation goes beyond sustainability, actively contributing to a regenerative future by restoring ecosystems, supporting communities, and creating multi-purpose, biodegradable products. Collaboration between sustainable material innovators and brands is crucial in navigating this landscape, with NextGen Ingredient Brands playing a pivotal role in regenerating the planet and communities while upholding these regenerative principles.
Read the full model breakdown here.
If you wish to beat the role of a supplier and become an imperative partner to your customers, book a free discovery call with us to explore your options for becoming an Ingredient Brand.