Since 2011 BRAIND has consulted over 30 projects, in 13 countries and on 3 continents. Some of the most fascinating Ingredient Brands such as Primaloft®, Econyl®, IskoTM, Biosteel®, GORE-TEX®, WestportTM, Lenzing and We aRe SpinDye® decided to work with us.
Many projects are Next Generation Ingredient Branding solutions, where purpose, transparency and sustainability are the key drivers of brand differentiation.
"The collaboration with BRAIND® started right after establishing Primaloft Inc. as a stand-alone company. It was clear to us that our brand is our largest, single asset in the company. BRAIND® gave us a robust process and the perfect instruments to build our business and brand in the following years."— Mike Joyce, CEO Primaloft Inc.
"With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities."— Jens Klein, CEO AMSilk GmbH
"BRAIND's unique expertise and deep understanding of the GORE-TEX® brand was instrumental to deliver the proof of concept. The new Brand Framework & Architecture enabled our Brand & Marketing Team to deliver a fantastic realization of the GORE-TEX® brand expansion."— Christian Langer, Divisional Sales & Marketing Leader, FABRICS Division, W.L. Gore & Associates, Inc.