Since 2012 BRAIND has consulted over 50 projects world-wide. Some of the most fascinating Ingredient Brands such as Primaloft®, Econyl®, Isko™, Biosteel®, Gore-Tex®, Westport™, Lenzing, We aRe SpinDye® and terracare® decided to work with us.
Many projects are Next Generation Ingredient Branding solutions, where purpose, transparency and sustainability are the key drivers of brand differentiation.
“BRAIND's experiences helped us instrumentally to enhance our Brand Positioning and align all of our key brand dimensions in order to make Greenline a strong and dense purpose-driven brand. With the clearly defined brand framework we are on the right way to make boating even more responsible.“— Luca Meffle, Head of Sales and Marketing, Greenline
"For us BRAIND® is much more than a consultant. BRAIND® Team members have strong competence in ingredient branding and significant managerial experience on the Industry side, so they truly add value to our brand operations.”— Harold Weghorst, Director of Global Brand Management Lenzing AG
“Working with BRAIND has steered our expertise in leather in the direction that is crucial for an ingredient brand. With professionalism, competence and passion, BRAIND laid the foundations for us to develop terracare into the leading ingredient brand for exemplary leather."—Statement Thomas Heinen, Owner & Managing Director Lederfabrik Josef Heinen GmbH & Co KG