Since 2011 BRAIND has consulted over 30 projects in more than 10 countries. Some of the most fascinating Ingredient Brands such as Primaloft®, Econyl®, IskoTM Denim, Biosteel®, GORE-TEX®, WestportTM and Lenzing decided to work with us.
Many projects are Next Generation Ingredient Branding solutions, where purpose, transparency and sustainability are the key drivers of brand differentiation.
"The collaboration with BRAIND® started right after establishing Primaloft Inc. as a stand-alone company. It was clear to us that our brand is our largest, single asset in the company. BRAIND® gave us a robust process and the perfect instruments to build our business and brand in the following years."— Mike Joyce, CEO Primaloft Inc.
"With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities."— Jens Klein, CEO AMSilk GmbH
"BRAIND's unique expertise and deep understanding of the GORE-TEX® brand was instrumental to deliver the proof of concept. The new Brand Framework & Architecture enabled our Brand & Marketing Team to deliver a fantastic realization of the GORE-TEX® brand expansion."— Christian Langer, Divisional Sales & Marketing Leader, FABRICS Division, W.L. Gore & Associates, Inc.