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What

Our core competence is to transform new materials and services into brands in order to help our customers extract more value from their innovations. We are highly specialized in Ingredient Branding and other Brand Partnership Models, and our tools are tailor-made for managing brands through cybernetic brand networks.

Brand partnership model

  • Ingredient Branding
  • Co-Branding
  • Strategic Brand Network
  • Brand Portfolio Management

Brand strategy

  • Brand Survey & Audit
  • Brand Vision, Mission and Promise
  • Brand Positioning
  • Brand Framework (Values, Attributes, Key Messages)
  • Brand Architecture
  • Brand Naming System
  • Brand Tagline Development

Brand management

  • Brand Management Process
  • Brand Governance Program
  • Brand Performance System
  • Brand Coaching
  • Brand-Centric Organization Development
  • External Brand Management

Brand asset management

  • Certification & Licensing Program
  • Digital Brand Asset Platform
  • Brand Scorecard
  • Brand Valuation

Brand identity

  • Brand Logo & Visual Identity
  • Brand Identity Manual
  • External Identification
  • 3rd Party Communication

Brand activation

  • Customer Journey and Touch Point Management
  • Target Group Definition and Market Segmentation
  • Communication Strategy
  • Creative Concept Development
  • Implementation with BRAIND Agency Partners

Braind training

  • Next Generation Ingredient Branding Workshop
  • Sustainable Brand Workshop
  • Brand Value Workshop
  • Conference and Congress Speaking

Start Your Ingredient Branding Fitness Check