About us

BRAIND® is the only Brand Consulting firm working exclusively in the development and management of systemic Brand Networks with a clear focus on Brand Partnership Models such as Ingredient Branding and Co-Branding. 

Our experienced BRAIND® team has consulted on over 30 projects in more than 10 countries world-wide, serving companies of all sizes, from startups to global market leaders. 


Tomas Vucurevic

Owner / Managing Director

Tomas Vucurevic, Founder and Managing Director of BRAIND® is one of the leading global experts for Ingredient Branding. He has worked throughout his +20-year industry career in brand & marketing leadership roles for global brands such as Motorola and Swatch. For almost a decade, Tomas was in charge as the Global Brand Manager for one of the world’s most famous Ingredient Brands, GORE-TEX®.  
Tomas is regularly a speaker at major trade shows and customer events related to the importance of Ingredient Branding and is in regular exchange with all academic and scientific developments related to strategic Brand Partnerships through various Brand Models. 

Yasmina Verwohlt

Senior Consultant

Yasmina joined BRAIND® in 2012. She has planned and implemented global brand building initiatives for leading Ingredient Brands such as GORE-TEX®, ISKO™, Econyl® and PrimaLoft®. She is an expert in uncovering deep insights through market & trend research, touchpoint audits and stakeholder involvement. 
Her work covers market segmentation and positioning, creation of Brand Frameworks, Brand Architectures, Naming Systems and Brand Identities. Yasmina  holds a Master's Degree in Design from Berlin University of the Arts and is a certified Online Marketing and Social Media Manager.

Maja Mežan

Project Manager

Maja has joined the BRAIND team in 2018 as a Project Manager and is also in charge of our Digital Marketing. She spent the past few years between Prague, Ljubljana, Amsterdam and Australia gaining experience in advertising, marketing and communications, before being swayed by BRAIND® to explore her passion for Brand Management.
She has completed a Master's Degree in Strategic Marketing and has worked for companies such as Ogilvy & Mather, Donit Tesnit Ltd. and the leading telecommunications company Liberty Global. As a Project Manager she strives to bring a sense of simplicity, authenticity and uniqueness to every project.

Markus Körner

Senior Project Manager

Markus is acting for BRAIND® as a Senior Project Manager and is our expert for designing and implementing Certification & Licensing programs. He is a Textile Engineer with a strong scientific and business background, and has gained in-depth experience in business and process engineering, quality management and the management of international IT-projects for multinational companies such as W.L. Gore & Associates, Johnson & Johnson and DuPont.   
Markus' experience in business and consulting, his analytical skills and his great understanding of processes enable him to develop state-of-the-art solutions for our customers. His focus is on the seamless translation of brand strategies into tangible business processes. 

Aljaž Urbanc

Associate Consultant

Aljaž joined the BRAIND team as an Associate Consultant after a decade of earning his experience in marketing leadership roles in an international environment. For the past few years Aljaž worked for SWAROVSKI® Professional in Barcelona, from where he was leading the trade marketing team across Europe and guided strategy development for B2B marketing concepts through Ingredient Branding. Prior to that, he was in charge of the Global Marketing at ELAN Skis. With his passion for digital communication and his broad experience from sporting and luxury goods industries, he is supporting B2B and B2C companies to change the way they approach the market today.

Lukas Ebster

Project Consultant

Lukas became a member of the BRAIND® Business Analytics &  Project Management team in 2015. He has expanded his competencies in a variety of projects and now holds the position of Project Consultant. Lukas has also conducted long-term project consulting projects on-site. He has extensive experience in high-complex IT-related projects that also required process management skills and has also worked multiple years in the health service sector. His academic background includes a Bachelor of Business Administration, a Master’s in European Union Studies and an MBA.

Start Your Ingredient Branding Fitness Check