BRAIND® is the only Brand Consulting firm working exclusively in the development and management of systemic Brand Networks with a clear focus on Brand Partnership Models such as Ingredient Branding and Co-Branding.
Our experienced BRAIND® team has consulted over 30 projects in more than 10 countries world-wide, serving companies of all sizes, from Startup companies to global market leaders.
Owner / Managing Director
Tomas Vucurevic, Founder and Managing Director of BRAIND® is one of the leading global experts for Ingredient Branding. He has worked throughout his +20-year industry career in brand & marketing leadership roles for global brands such as Motorola and Swatch. For almost a decade, Tomas was in charge as the Global Brand Manager for one of the world’s most famous Ingredient Brands, GORE-TEX®.
Tomas is a regularly a speaker at major trade shows and customer events related to the importance of Ingredient Branding and is in regular exchange with all academic and scientific developments related to strategic Brand Partnerships through various Brand Models.
Yasmina joined BRAIND® in 2012. She has planned and implemented global brand building initiatives for leading Ingredient Brands such as GORE-TEX®, ISKO™, Econyl® and PrimaLoft®. She is an expert in uncovering deep insights through market & trend research, touchpoint audits and stakeholder involvement.
Her work covers market segmentation and positioning, creation of Brand Frameworks, Brand Architectures, Naming Systems and Brand Identities. Yasmina holds a Master Degree in Design from Berlin University of the Arts and is a certified Online Marketing and Social Media Manager.
Senior Project Manager
Markus is acting for BRAIND® as a Senior Project Manager and is our expert for designing and implementing Certification & Licensing programs. He is a Textile Engineer with a strong scientific and business background and has gained in-depth experience in business and process engineering, quality management and the management of international IT-projects for multinational companies such as W.L. Gore & Associates, Johnson & Johnson and DuPont.
Markus experiences in business and consulting, his analytical skills and his great understanding of processes enable him to develop state-of-the art solutions for our customers. His focus is on the seamless translation of brand strategies into tangible business processes.
Lukas is since 2015 part of the BRAIND® Business Analytics & Project Management team. He has expanded his competencies in various projects holding now the position of a Project Consultant. Lukas has also conducted long-term project consulting projects on-site. He has extensive experience in IT-related projects with high complexities and required process management skills and has also worked multiple years in the health service sector. A Bachelor in Business Administration, a Master in European Union Studies and an MBA are forming his academic background.
Maja has joined the BRAIND team in 2018 as a Project Manager and is also in charge of our Digital Marketing. She spent the past few years between Prague, Ljubljana, Amsterdam and Australia gaining experiences in advertising, marketing and communications, before being swayed by BRAIND® to explore her passion in Brand Management.
She has completed a Master Degree in Strategic Marketing and has worked for companies such as Ogilvy & Mather, Donit Tesnit Ltd. and the leading telecommunication company Liberty Global. As a Project Manager she strives to bring a sense of simplicity, authenticity and uniqueness to every project.