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About us

BRAIND® is the only Brand Consulting firm working exclusively in the development and management of systemic Brand Networks with a clear focus on Brand Partnership Models such as Ingredient Branding and Co-Branding. 

Our experienced BRAIND® team has consulted on over 50 projects world-wide, serving companies of all sizes, from startups to global market leaders. 

Team

Tomas Vucurevic

Owner / Managing Director

Tomas Vucurevic, Founder and Managing Director of BRAIND® is one of the leading global experts for Ingredient Branding. He has worked throughout his +25-year industry career in brand & marketing leadership roles for global brands such as Motorola and Swatch. For almost a decade, Tomas was in charge as the Global Brand Manager for one of the world’s most famous Ingredient Brands, GORE-TEX®.  
Tomas is a regular speaker at major trade shows and customer events related to the importance of Ingredient Branding and is in regular exchange with all academic and scientific developments related to strategic Brand Partnerships through various Brand Models. 

Yasmina Verwohlt

Senior Consultant

Yasmina joined BRAIND® in 2012. She has planned and implemented global brand building initiatives for leading Ingredient Brands such as GORE-TEX®, ISKO, Econyl® and PrimaLoft®. She is an expert in uncovering deep insights through market & trend research, touchpoint audits and stakeholder involvement. 
Her work covers market segmentation and positioning, creation of Brand Frameworks, Brand Architectures, Naming Systems and Brand Identities. Yasmina  holds a Master's Degree in Design from Berlin University of the Arts and is a certified Online Marketing and Social Media Manager.

Julian Schäfer

Senior Consultant

Julian is specialized in branding, design thinking, collaborative work methods and workshop design. He is a great facilitator of joint brand workshops with clients and very experienced in extracting valuable conclusions from that. His attention to detail ensures that the results we deliver are 100% precise.
As a former co-owner and managing partner of a branding agency he is also working on brand identity and communication projects for our clients. With a strong background in Ingredient Brand processes he adds valuable experience from his 25+ year experience in communications, marketing, branding and agency management.

Ivan Gurkov

Creative Consultant

Ivan Gurkov is active as an Art & Creative Director in the advertising industry since 2003. He has been dedicated to the development of modern marketing communications and brand strategies at international agencies such as TBWA, The Smarts and JWT. His approaches are regularly published in magazines such as Brandingmag, Philip Kotler's The Marketing Journal and Rebels and Rulers. Ivan completes the BRAIND Ingredient Brand expertise and converts brand strategy into the total brand experience delivery - every brand asset at every touch-point to actually express and prove a compelling brand story.

Markus Körner

Senior Project Manager

Markus is acting for BRAIND® as a Senior Project Manager and is our expert for designing and implementing Certification & Licensing programs. He is a Textile Engineer with a strong scientific and business background, and has gained in-depth experience in business and process engineering, quality management and the management of international IT-projects for multinational companies such as W.L. Gore & Associates, Johnson & Johnson and DuPont.   
Markus' experience in business and consulting, his analytical skills and his great understanding of processes enable him to develop state-of-the-art solutions for our customers. His focus is on the seamless translation of brand strategies into tangible business processes. 

Julien Bentele

Junior Consultant

Julien completed his G8 a-level in Frankfurt, Germany with extraordinary results majoring in Politics, Economics and English in 2019. Afterwards he did a three month internship at BRAIND taking a first dive into strategic Brand Management and Ingredient Branding. Refreshing our team with true "Millenials" native digital experience. He is keeping our German content marketing up to speed and provides great inisghts for our digital Marketing.

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