Suston Magazine article: What are the ingredient brands?
Suston Magazine is a magazine dedicated to sustainable outdoor news. In the summer of 2023, they published a new issue featuring our Managing Director Tomas Vucurevic, highlighting the evolution of Ingredient Brands and their main challenges. Read the full article here.
“... you do not suddenly become an ingredient brand by self-declaration. You must bring something special to the market and think and act like a brand, communicating with persistence based on a clear, attractive promise.
“One of the most common mistakes is that companies address that too superficially. They believe putting a hangtag or a label on their fabric will do the job. But if you continue to think like a supplier, you will remain a supplier.”
If you wish to beat the role of a supplier and become an imperative partner to your customers, book a free discovery call with us to explore your options for becoming an Ingredient Brand.