Podcast episode 'From Ingredient Branding to the Regenerative Economy'
We had the pleasure of being invited to join Mateusz Wielopolski and John Sewell for a conversation on the podcast ‘Plastic. Climate. Future.’ They were joined by BRAIND Managing Director and Founder Tomas Vucurevic to discuss everything from Ingredient Branding to regenerative economy and the collaborative efforts it demands and fosters. This particular episode is bound to be an eye-opener for anyone with a vested interest in Ingredient Branding, offering valuable insights on how to extract maximum value from sustainable innovations. Furthermore, we sprinkled in a touch of our passion for cuisine and music, making it a delightful journey for all listeners.
Let's take a moment to distill some of the essential takeaways from our engaging discussion:
Unlocking Creativity for Business Success: If your offering is limited to recycled fiber alone, you'll inevitably remain relegated to the role of a supplier. To ascend from this position and evolve into a trusted business partner, one must nurture creativity and explore new avenues beyond mere supply.
The Significance of Eco Design: Eco design stands as a cornerstone of sustainability, but many self-proclaimed Ingredient Brands falter in this crucial area. It's not just about adding another sustainable component; it's about thoughtfully integrating materials in a way that ensures the final product remains recyclable.
The Decline of Greenwashing: The era of greenwashing is coming to an end. Soon, there will be consequences for false claims. Instead, the path forward lies in total transparency and unwavering dedication to doing what's best for our planet.
Urgent Need for Regeneration: A 1.5% rise in Earth's temperature is an unsustainable trajectory. Rather than maintaining this status quo, our goal should be to enhance biodiversity and actively contribute to the regeneration of our world.
Ingredient Branding is Evolving. Ingredient Branding has witnessed significant evolution over the years, progressing through three distinct generations. The first generation was rooted in proprietary technologies that offered performance enhancements to products, while the second generation shifted focus towards sustainability and purpose-driven solutions, emphasizing environmental benefits. Today, we are entering the third generation, characterized by the challenges of creating materials that may not outperform traditional ones but align with a regenerative economy.
We encourage you to dive into the complete episode to gain a comprehensive understanding of these topics. Listen to the full episode here and let us know your thoughts afterward.
If you're seeking assistance with the development and success you your Ingredient Brand, please contact us at email@example.com or book a first, free initial consultation here. Join the growing list of our success stories with clients like Primaloft®, Econyl®, Qwarzo®, Greenlane™, Isko™, Biosteel®, Gore-Tex®, Westport™, OnceMore® from Södra, Lenzing, We aRe SpinDye®, terracare®, and others.