Ingredient Branding is much more than having a Hangtag & Label!
Lately, we've been seeing more and more brands actively communicating that they are an ingredient brand. What exactly do they mean by that?
There are very many definitions of what a brand is, but one thing can certainly be agreed upon: That a brand is more than the mere function of a product. That a brand has some kind of relationship with its target audience. And of course, this also applies to Ingredient Brands.
So you don't become an Ingredient Brand by claiming that you are one, but by your selected target audience knowing your brand, actively demanding it & recommending it to others. In short, by creating an interactive relationship between your brand and your target audience.
When thinking about whether you really are an Ingredient Brand, you should be able to answer the following questions:
1. What does your brand deliver and stand for beyond merely offering product benefits?
2. Do you really know your target audience and do you regularly and interactively communicate with them?
3. Does this relationship create an active demand for your customers' products that are made with your Ingredient Brand?
Once these first milestones are achieved, the Ingredient Brand can move on to new endeavours to strengthen and grow this relationship in order to become an indispensable component of its customers’ finished products. If you want to discuss at what level of an Ingredient Brand you are, please contact us at email@example.com or book a first, free initial consulting here.