Since 2012 BRAIND has consulted over 70 projects world-wide. Some of the most fascinating Ingredient Brands such as Primaloft®, Econyl®, Isko™, Biosteel®, Gore-Tex®, Westport™, Lenzing, We aRe SpinDye® and terracare® decided to work with us.
Many projects are Next Generation Ingredient Branding solutions, where purpose, transparency and sustainability are the key drivers of brand differentiation.
"BRAIND has helped us to condense and formulate thoughts and beliefs we held for quite some time into a strong new strategic Brand Platform. Their knowledge about Ingredient Branding is unrivaled. What I particularly liked is the level of detail and precision with which they work."— Ulrika Björk, CEO at POLYGIENE GROUP
"BRAIND was instrumental for us to fully understand and embrace the Ingredient Brand model with all the opportunities, but also the consequences that come with it. In a very strategic and holistic approach we developed together a truly differentiating value proposition and brand positioning.”— Angeline Elfström, Business Development Manager OnceMore®
“With our unique Qwarzo technology, we want to go beyond the role of a mere supplier and establish a strong Ingredient Brand that will become the new natural design standard to replace plastic in disposables and packaging. BRAIND has stepped in with its expertise and straightened Qwarzo’s strategic foundations in a very clear direction that will now allow us to scale in different market segments.”— Emiliano Caradonna, CEO Qwarzo
"We have been privileged to have had BRAIND lead our brand framework exercise at Greenlane. Armed with our new brand expression, we are well positioned to move into the next phase of brand awareness and marketing campaigns.”— Brad Douville, Executive Vice Chair, Greenlane Renewables Inc.
"Braind has been the perfect partner for our brand development. Throughout the process, we stayed true to our Japanese culture yet were empowered to enhance our global brand recognition. Braind’s process, together with brand training sessions, helped us unite Junkosha's associates with a strong bond of understanding, commitment, and pride."—Statement Yukiko Sugiura, Corporate Identity and Public Relations Planning, Junkosha Inc.
"With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities."— Jens Klein, CEO AMSilk GmbH
“Working with BRAIND has steered our expertise in leather in the direction that is crucial for an ingredient brand. With professionalism, competence and passion, BRAIND laid the foundations for us to develop terracare into the leading ingredient brand for exemplary leather."—Statement Thomas Heinen, Owner & Managing Director Lederfabrik Josef Heinen GmbH & Co KG
“BRAIND's experiences helped us instrumentally to enhance our Brand Positioning and align all of our key brand dimensions in order to make Greenline a strong and dense purpose-driven brand. With the clearly defined brand framework we are on the right way to make boating even more responsible.“— Luca Meffle, Head of Sales and Marketing, Greenline
"For us BRAIND® is much more than a consultant. BRAIND® Team members have strong competence in ingredient branding and significant managerial experience on the Industry side, so they truly add value to our brand operations.”— Harold Weghorst, Director of Global Brand Management Lenzing AG