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What is Ingredient Branding?

BRAIND’s definition of Ingredient Branding

Pars pro toto

(a part taken as a whole)

The ingredient is becoming the trigger for the buying decision in favor of the final product.

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What

We are the global experts in the field of Ingredient Branding. Our core competence is to transform new materials and services into brands in order to help our customers to extract more value from their innovation.

  • Brand Partnership Model
  • Brand Strategy
  • Brand Management
  • Brand Asset Management
  • Brand Identity
  • Brand Activation
  • Braind Training
  • Braind Fitness Check
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Why work with us

Our experienced BRAIND® team has consulted on over 30 projects in more than 10 countries worldwide. Some of the most fascinating Ingredient Brands such as Primaloft®, Econyl®, Isko™ Denim, Biosteel®, GORE-TEX®, Westport™ and Lenzing decided to work with us.

See what they had to say:

"The collaboration with BRAIND® started right after establishing Primaloft Inc. as a stand-alone company. It was clear to us that our brand is our largest, single asset in the company. BRAIND® gave us a robust process and the perfect instruments to build our business and brand in the following years."

— Mike Joyce, CEO Primaloft Inc.

“With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities.”

— Jens Klein, CEO AMSilk

"BRAIND's unique expertise and deep understanding of the GORE-TEX®brand was instrumental to deliver the proof of concept. The new Brand Framework & Architecture enabled our Brand & Marketing Team to deliver a fantastic realization of the GORE-TEX® brand expansion."

— Christian Langer, Divisional Sales & Marketing Leader, FABRICS Division, W.L. Gore & Associates, Inc.
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Are you ready for indgredient branding?

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Schedule a personal call with us:
+49 (0)89 200 340 52

BRAIND REPRESENTATIVE GERMANY

 

Wittelsbacherstrasse 15
D-80469 München
Germany

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