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Brand partnership

BRAIND® execution for Westport™:

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  • Westport® Brand Positioning & Ingredient Brand Strategy

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"The collaboration with BRAIND® started right after establishing Primaloft Inc. as a stand-alone company. It was clear to us that our brand is our largest, single asset in the company. BRAIND® gave us a robust process and the perfect instruments to build our business and brand in the following years." 

— Mike Joyce, CEO Primaloft Inc.

"With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities." 

— Jens Klein, CEO AMSilk GmbH

Start Your Ingredient Branding Fitness Check