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Brand partnership

BRAIND® execution for Qwarzo®:  

  • Ingredient Brand Workshop

  • Trend Analysis of sustainable packaging

  • Brand Audit & Competitor Analysis     

  • Brand Framework Development

  • Positioning Model & No. 1 Positioning

  • One Word Equity Definition

  • Consumer-orientated Brand Promise

  • Brand Strategy recommendations

  • Brand Management Support

  • Marketing Agency recommendation

  • Qwarzo Strategy Outlook

  • Townhall Meeting / Brand presentation

“With our unique Qwarzo technology, we want to go beyond the role of a mere supplier and establish a strong Ingredient Brand that will become the new natural design standard to replace plastic in disposables and packaging. BRAIND has stepped in with its expertise and straightened Qwarzo’s strategic foundations in a very clear direction that will now allow us to scale in different market segments.”

— Emiliano Caradonna, CEO Qwarzo

“In a world of increasing environmental regulations and increased producer responsibility, our goal was to utilize  Qwarzo’s unparalleled opportunity to be an industry game-changer.  By creating a bespoke strategic brand framework, we set the direction for Qwarzo to continue to grow and realize its potential, and we will continue to support them along the way.”

— Tomas Vucurevic, BRAIND®

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