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Brand partnership

BRAIND® execution for PrimaLoft®:

  • Brand Strategy Workshop 

  • PrimaLoft® Brand Survey & Analysis 

  • PrimaLoft® Brand Vision, Mission and Promise 

  • PrimaLoft® Brand Framework

  • PrimaLoft® Brand Architecture & Naming System 

  • PrimaLoft® Logo & Brand Identity Development 

  • PrimaLoft® Hangtag & Label Guide

  • External Brand Management Support

  • Brand Strategy Fashion Insulation

"The collaboration with BRAIND® started right after establishing Primaloft Inc. as a stand-alone company. It was clear to us that our brand is our largest, single asset in the company. BRAIND® gave us a robust process and the perfect instruments to build our business and brand in the following years." 

— Mike Joyce, CEO Primaloft Inc.

"Our project for PrimaLoft was really a benchmark for a holistic and strategic brand development process. For BRAIND® it was particularly important to develop a system that allowed PrimaLoft® to grow and expand the brand beyond its then current brand promise."


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