BRAIND® execution for GORE-TEX®:
Proof of concept GORE-TEX® Brand Expansion
GORE-TEX® new Brand Architecture model
GORE-TEX® revised Brand Framework
Gore Corporate Social Responsibility Presentation
"BRAIND's unique expertise and deep understanding of the GORE-TEX® brand was instrumental to deliver the proof of concept. The new Brand Framework & Architecture enabled our Brand & Marketing Team to deliver a fantastic realization of the GORE-TEX® brand expansion."— Christian Langer, Divisional Sales & Marketing Leader, FABRICS Division, W.L. Gore & Associates, Inc.
"Expanding a well-positioned brand beyond its proprietary positioning is a process that needs to be thoroughly evaluated and well thought through. Unleashing the power of the GORE-TEX® brand to access new consumers, deliver new products and to broaden the brand promise was a milestone project for BRAIND®."— BRAIND®