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Brand partnership

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  • PrimaLoft® Brand Positioning & Ingredient Brand Strategy

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  • PrimaLoft® Logo & Brand Identity - Development

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"With BRAIND® we clearly understood that Ingredient Branding is much more than the label on the finished product. It is a Business and Brand Model through which we now manage all our market facing activities." 

— Jens Klein, CEO AMSilk GmbH

"BRAIND's unique expertise and deep understanding of the GORE-TEX® brand was instrumental to deliver the proof of concept. The new Brand Framework & Architecture enabled our Brand & Marketing Team to deliver a fantastic realization of the GORE-TEX® brand expansion." 

— Christian Langer, Divisional Sales & Marketing Leader, FABRICS Division, W.L. Gore & Associates, Inc.

Start Your Ingredient Branding Fitness Check