Brand partnership

BRAIND® execution for Lenzing:

  • Brand Governance Program

  • Digitalization of the Certification & Licensing Program

  • Brand Management Support

  • Communication Strategy for a new Ingredient Brand in the Non-Woven sector

Lenzing

"For us BRAIND® is much more than a consultant. BRAIND® Team members have strong competence in ingredient branding and significant managerial experience on the Industry side, so they truly add value to our brand operations.” 

— Harold Weghorst, Director of Global Brand Management Lenzing AG

“Adding Lenzing AG as a world market leader for high-quality, botanic cellulose fibres to our client list is a big step for BRAIND®. The Lenzing e-branding service delivers a significantly better customer experience for clients who want to certify their products and obtain brand licenses. It helps to protect the brands as well as to increase brand visibility and marketing cooperations."

— BRAIND®

Start Your Ingredient Branding Fitness Check